Thanks to online friend Lucy Cottam for pointing me in the direction of the these images. These are examples of cultural jamming, where an individual or group changes the original message of an advertisement, to reflect what they believe is the true impact of producing the product or service .
By Zoe O’Connor
Usually the subverted advertisements are in highly public places to increase their impact and audience.
By Zoe O’Connor
Such anti-consumerists are also concerned about the impact of ad-creep, advertisements dominating not only public spaces, but increasingly private places as well. They believe that such consumerism encouraged by advertisements has a negative effect on the individual, linking consumerism with personal empowerment, not only are our consumer landscapes becoming similar, but our cultural landscapes are increasingly a reflection of our consumption; our identity is linked to what we buy…
For more see the Adbusters website.
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3 comments
Posted in Cultural Geography, Teacher Resources
Written on Mon, 06 August 2007 at 10:04 pm
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August 7th, 2007 at 11:54 am
Nice ideas here Tony for cultural geog…
Also looking at the branding of tourist places such as Skegness, Blackpool compared with St. Tropez.
Some nice ideas in Charles Rawding’s book: “Understanding Place as Process” available from GA…
August 7th, 2007 at 5:55 pm
Nice idea, reading a book on Cultural Geography at the moment, I’ll look out the book. Cheers.
August 8th, 2007 at 11:38 am
[...] out Alan’s response to my cultural jamming post, including some great videos showing changes in Tesco’s advertising over [...]