So what do supermarkets offer us and why?
All under one roof- no need to travel between several specialist retailers, therefore saving time.
A wider range of goods- due to large stores, they have more display and storage space.
Value for money (?) - the power of supermarket retailers means they can buy in bulk from producers and wholesalers, then pass on the discount to consumers. This perspective would be different though if you spoke to a farmer. (Why?)
Easier access - usually close to main roads and offer large free car parks, to reduce the friction of distance and encourage that bulk buying.
Environment- undercover, heated, security, music, pleasant lighting, all encourage us to feel safe and buy more.
Opening hours- longer opening hours, including 24 hour opening, is attractive shoppers, particularly regular shift workers.
Loyalty- supermarkets have been keen to exploit customer loyalty, loyalty cards with generous, and not so generous, discounts encourage us to keep shopping!
Supermarkets are a rival to the traditional High Street independants and even multiples, (anyone been following the news about how Nottingham’s Boots has been coping with the supermarket challenge?) this has often resulted in their decline, but in some High Streets multiples have come to dominant, this cloning, is not to everyones’ taste, but that’s another post. 
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1 comment
Posted in Lesson evaluations, My place, People as Consumers
Written on Wed, 25 April 2007 at 8:28 pm
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May 1st, 2007 at 10:05 pm
[...] will take business away from independent stores, therefore resulting in their closure. (See what can large supermarkets offer us? [...]